The redesign of 1999 brought a 2D shape to the visual identity, along with the new typeface - the Catull BQ serif font, which featured elegant solid lines and sharp serifs. The inscription was made three-dimensional and gained a light gray shadow. Later in the same year, the blue exclamation sign was added to the wordmark and stayed there for a year. The inscription was executed in a transitional serif typeface, Baskerville Bold. The first official logo was designed in 1998 and featured a title case inscription where each letter was drawn in one of the following colors - green, red, yellow, or blue.

The three-dimensional jumping leathers were drawn each in a different color, looking slightly amateurish, it was a funny design, which grew into something truly iconic. In 1997 the first logo for Google was designed, it was used only for the beta version, but became a base for all the next visual identity designs. It was a simple and solid logotype, which stayed with the company for two years, until it got the new name. The inscription was executed in a bold sans-serif typeface, which is very similar to PF Fusion Sans Pro Black and Impart Family fonts.

The BackRub logo, introduced in 1995, comprised a simple red wordmark with two capital letters.

Google drive logo grey